April 16,, SuNingYi held for media TongBaoHui, announced on April 18,-20, began three days the theme “floor price, why
the breakdown over the east than the tao” floor price over the day of the event.According to SuNingYi purchase plan, it
will in the three days held every day three games special thirty percent, a large number of best-selling product thirty
percent up sales.At the same time, it will also before this two days under the third-party payment platform open-easy to
FuBao “filling 100 to 100″ activities, to ensure full 20% of base pratt &whitney strength.This would be it following the
April 9, all e-commerce product will cut the price of 20% after the strength of the promotion further upgrade.
This reporter learned, SuNingYi bought in this “, “April price war” is full of the net cost, not only the month sent out
210 launched a new iPad, easy to FuBao prepaid phone rebate and other activities, and also focused on the 1 billion yuan
of ultra low-cost source and the millions of yuan profits to the limit.And at the time, it announced its website in
reserve, which daily first-day activities, more than 40 million, order breakthrough 150000 pen.SuNingYi purchase aspects
also claimed that the price war is made in the first half of this year the price of new market buys hit bottom, and 4
months of price war is only a prelude of their annual price war.
SuNingYi purchase implemented last year 5.9 billion yuan sales scale, ranked China B2C industry third, it set the 30
billion yuan this year for the new target of sales scale.To this, SuNingYi purchasing executive vice President li bin as
“this is the time to send force”, and the truth is the sprint 30 billion yuan objectives, price means is the inevitable
choice, the purpose is to this “cutting taobao jingdong market cake and closure new e-commerce users”.
Want to with low price and the market share more than SuNingYi bought a.Dangdang gome DianQiCheng, KuBa nets and a number
of B2C home appliance still predict online mall in April out low price “ZhanShu”.Gome online mall has introduced “you
stay up” (many popular commodity 3.6 fold), 5 rounds “everyday have half price” sales promotion, involves digital, home
appliances and daily provisions and other products.Dangdang network also don’t fiddle, besides united launch 4 wheels
gome everyone’s electricity sales promotion outside, their books, clothing shoes commodities such as low discount package
to 1 fold.
The personage inside course of study thinks, the su ning, country by fear of price war, is a face clean out treasure, the
positive JiaoBan jingdong, or will be the B2C industry big shuffling of the aura.
Throw money at market,Li bin in April 16, which, at the floor price report made it clear that SuNingYi purchase will this
year revenue target raise RMB 30 billion yuan, and will become the first beyond jingdong native.
Analysis International data showed that, from 2011 in Chinese retail market share to see online B2C, day of cat than
35.7%, accounting for more than 13% of jingdong mall, SuNingYi than 2.4% of purchase.And the jingdong mall LiuJiangDong
CEO in the industry and to “the price” butcher with says, li according to think: “clean out treasure and jingdong are low
the accumulated the user group, they no absolute loyalty in, this provides us with the opportunity to leverage on price
come.”
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